You know web video is where it’s at. You have some tools. .. You have some resources… You just need the exact “step by steps” to give you full control of your video marketing efforts. Well, now you can…

  • Gain Viewership

    Have more loyal fans, email subscribers, Facebook likes, and YouTube subscribers.

  • Simplify Marketing

    Access specific video marketing resources to stand out in your market.

  • Boost Response

    Deliver videos that your website visitors and followers resonate with.

  • Increase Conversion

    Convert more visitors into buyers on your website and backend products.

  • Produce Great Video

    Create and publish short video promos to complete video sales letters.

Introducing Optimize Your Video

Here’s A Sample of What You Get Inside the 12 Video Marketing Modules of Optimize Your Video

client-case-studies

1. Client Case Studies

See for yourself how people have used the training and strategies laid out in Optimize Your Video to make tens, hundreds of thousands, and even millions of dollars.

These insider’s case studies and blueprints will show you winning video marketing funnels and help you generate ideas for success in your own video marketing. You’ll see actual video examples, screen shots, and details from successful 6 and 7 figure video marketing funnels in multiple niches.

You get complete instant access to our vault where you’ll be shown how successful web video marketing campaigns and strategies come together. Here’s just a sample of what you’ll as you go over the shoulders with us:

  • How clients integrate video presells and create video buzz in their market
  • Get 7+ million YouTube views with the exact visitor flow and traffic sources
  • 20 million dollar video marketing funnel case studies
  • Use social media and Facebook Fan Page video marketing campaigns
  • Maximizing upsell, downsell, and follow up video marketing
  • Advanced video combination styles our clients are using
  • Whiteboard animation video creation case studies and processes
  • Engineering web video content with current and premium package offers
  • Complete “video teaser tasting” formulas and the exact client sites
  • Repurposing single videos for multiple syndication channels
  • “Video fusion” funnels with opt-in rates of up 74%
  • Exact blueprints and scripts of client videos for your own video scripts
  • How to properly use “free training content” in video marketing
  • Flowcharts of 6 and 7 figure product launch video sequences

maximizing-video-response

2. Maximizing Video Response

Nothing is more crucial in web video creation than understanding Direct response video strategies that work throughout a marketing funnel and how they work together.

In this module, you’ll get years and up to date insights on direct response video strategies convert traffic to leads and put money in your pocket.  You get to see exact videos we’ve created and produced for clients… and over the shoulder examples of how to add simple techniques to videos for maximum impact. Here’s just a sample of what you get access to..

  • How to optimize text, titles, and make key points stand out
  • “Plug-n-Play” video script template generators
  • How to combine talking head video with text or Power Point
  • Complete web video production workflows
  • How to tie product features and benefits into your videos
  • Quick and easy ways to convert website copy into sales videos
  • “Hot Button” response boosting video triggers
  • How to create “Apple style” talking head videos
  • Start frame tactics and call-to-action boosters
  • Simple strategies to get more video testimonials
  • How to display video testimonials for your audiences
  • How to maximize fonts, colors, and visual elements
  • Powerful subliminal background triggers

video-creation-workflow

3. Video Creation Workflow

Step-by-step instructions for streamlined video production outsourcing and DIY video creation.

You’ll see exactly how to turn complicated video creation into easy workflow processes. Scott has perfected lean workflows for cutting costs and turning out professional results fast. It doesn’t matter whether you’re a pro or newbie… these are the secrets to saving money, getting the job done fast, and delivering the desired results.

This module includes outsourcing tips, a rolodex of video creators and video marketing resources, step-by-step blueprints, and insider tips on how you can easily have other companies on the web create video for you. You’ll save you thousands of dollars and costly mistakes as Scott covers what he’s learned from being on both the creator and client side of video production over the last 14 years and web video for the last 7 years.

You can to see how to outsource this process completely with:

  • The right way to find and hire talent
  • What to convey when outsourcing your video creation
  • Hiring local video companies, web video companies, and freelancers

We cover all the angles so you can have web video workflow like a pro and save yourself from headaches and lost revenue with:

  • How to convey your ‘call to action’ points
  • How project time lines work
  • Speeding up workflow and time lines
  • Tips for web video integration
  • Workflow tips for choosing stock images
  • Maximizing the “video middleman” strategy

You’ll see where to get custom videos created for ANY budget by selecting a few text, visual, and music options and get access to our updated rolodex of web video creation companies for:

  • Niche video templates
  • Offline video creation
  • Brandable and intro videos
  • Custom web video creation

production-creation-editing

4. Production / Creation / Editing

If you’ve ever wanted to create a video sales letter, video based product, video training, or do your own video productions – but didn’t know how to start – this section is for you.

Learn the most coveted skills so that you can quickly and easily turn out promotional videos, screen capture video info products, video membership sites, video sales letters and more. Whether you’re producing for yourself or clients this training will save you hours and hours of time and turn you into a video creation expert.

This is part of what we do for a living and you get to see how it’s done by going with us on professional client video shoots and “over the shoulder training” by ourselves and fellow guest contributors. You’ll have access to training that covers:

  • “Multicasting” your video promos and information products
  • Integrating graphics for Screenflow, Keynote, and general video content
  • A-Z training on creating your own screen capture videos with Mac of PC
  • Editing and adding effects to spice up and bring “visual life” to your content
  • Combining Garage Band, iMovie, Screenflow, and Keynote workflow processes (Final Cut X training in final module)
  • Best practices for creating, recording, encoding, and publishing video
  • Tips, settings, tools, and best practices we recommend for
  • Audio/video recording tips, setups, and workflows
  • Creating, editing, and publishing screen capture videos
  • Fast, cheap, and easy video creation blueprints
  • Camtasia & Cam Studio screen capture video training
  • How to create video sales letters with Power Point or Apple Keynote
  • Creating builds, transitions, and effects for engaging presentations

With Scott also being an offline video producer, you’ll go behind the scenes of video production sets so you can see how it’s all done behind the scenes with:

  • Professional “white backdrop” video studio setups
  • The popular 2 camera “jump cut” editing tactic
  • Professional video production set tours of Scott’s clients
  • A-Z technical setups of video sets and how the final videos look

If you want to create standalone audio products, have good audio for your video, or just need to edit the audio of your current videos, you also get episodes that cover:

  • Noise removal and getting rid of the popping “p” sounds
  • Microphone placement, recording settings, and techniques
  • Adding background music, using free audio software and recording tools

video-marketing-syndication

5. Video Marketing Syndication

Web video marketing, creation, and syndication is all the buzz right now in the new media and social revolution. Now you can harness that energy to reach new audiences.

See how to publish and syndicate targeted and response pulling marketing videos. You’ll find out how to get traffic to your videos and how to use the free and paid distribution video systems. Luckily it’s not as complicated as it sounds… you just need the right guidance to get rolling.

In these episodes, you’ll get the resources and tools to optimize your video marketing efforts including:

  • Video mastermind sessions with top video marketing experts
  • Highlighted bullet points of these video masterminds
  • Webinar, Facebook, and SEO video marketing
  • Advanced “Rapid Video”, “Video Snippets” and “Video Content” marketing
  • Script blueprints for talking head video squeeze pages
  • Easy to understand video marketing sequences
  • Proven strategies for repurposing your content
  • Ways to maximum response for talking head videos
  • The quickest ways to make promo videos for your business
  • Applying viral and direct response distribution strategies
  • Underground video traffic generation techniques
  • Submitting, tracking, and monitoring uploaded videos
  • Best practices when creating videos for private licensing
  • Establishing yourself as the authority on niche video sites
  • Free and paid video distribution tools and reviews on each
  • How to come up with video creation ideas
  • Planning out the different elements of video creation
  • Checklists to ensure your videos flow properly
  • Different ways to add podcasts when just starting out
  • How to make your video style appeal to your niche markets

website-video-strategies

6. Website Video Strategies

There are several ways to deploy video on the web. We’ll take the confusion out of the process so you can quickly and effortlessly leverage all forms of web video publishing.

Over the last 6 years, we’ve experimented and worked with hundreds of clients to see how different types of website video placement, call-to-action triggers, and optimization techniques work best. You’ll see many of our clients’ successful examples; from landing pages, sales pages, and branding sites along with specific documentation so you have a lifetime advantage over your competition. 

You can use this module to immediately boost video loading time, increase conversion rates, reduce file sizes, and minimize bandwidth bills by using what we’ve discovered in our “video labs” or when working with clients. We’ll share this info so you can have a lifetime advantage over your competition with:

  • Advanced walkthroughs of profitable client website layouts
  • Our rolodex of free and paid video players and reviews of each
  • Creating video landing pages with client examples and tools used
  • Customizing video players, video popups, and offer pages
  • Different Autoplay vs. Non-autoplay methods
  • The best practices for multi-track video players

The optimization concepts taught in this module are the easiest to apply but also the most overlooked. Now you can have access to all these different techniques, including our:

  • Video load optimization source codes
  • Working templates for Web 2.0 style start images
  • Lightbox video pop-up scripts for your sites
  • Step-by-step guides on all forms of video publishing

The biggest video problem is a poorly optimized video with load times or buffering issues that creates lost sales and lower conversions. When you add video to a website, it should be optimized and embedded with a professional website player .We provide you all the right answers so your viewers can watch your videos without problems by showing you the specs for:

  • Bandwidth and buffering
  • Multiple formats and integration
  • Proper sizing and direct embedding
  • The uses for different types of players
  • Mobile media video tactics, specs, and formats

podcasting-creation

7. Podcasting Creation

Podcasting is one of the keys to reaching the widest audience including portable media and mobile devices – we’ll show you how to do it.

Scott has co-developed entire iTunes Stores and worked on iTunes U production for a major University. Josh owns a very well respected podcast publishing platforms used by many top iTunes podcasts and successful premium podcasters. We know a thing or two about podcasting… now you will too.

Podcasting is the wave of the future and if you haven’t expanded into it, then your competition is more than likely taking the lead. In this module, you’ll get access to our:

  • Blueprints to audio and video podcast marketing
  • Complete overview of video marketing in the  iTunes Store
  • Podcast site directories, resources, and submission services
  • “All-in-one” video publishing settings for podcasts and mobile media
  • Podcast video creation for mobile media syndication
  • Quicktime and iMovie podcast publishing tips

You can see how to integrate audio and video podcasts into your business instantly and see how to:

  • Increase the perceived value of podcasts
  • Delivering all your content through RSS feeds
  • Publishing your content to the iTunes Store
  • Selling “premium” podcasts and setting up paid podcast subscriptions

royalty-free-content

8. Royalty Free Video creation

You get a complete rolodex of royalty-free video resources and instant download access to complete music collections, video marketing graphics, video player backgrounds, and brandable video intro templates so you can create income-generating videos straight away!

Easily add royalty-free video into your talking head, social media, and content-based promotional videos. These can add a professional touch to any video. The great thing about royalty-free content is that you can integrate it with any of the “Done-For-You” video creation solutions we recommend.

Even if you have a video that isn’t the best of quality, you can add one of the professional :15-:30 intros to wake up your viewers. Each intro comes with brandable and non-brandable options that include:

  • Foods, Health, and Wellness Living
  • Wealth Creation & Financial Markets
  • Business, Sales, and Online Marketing
  • Information Product Creation & E-Learning
  • Motivational & Success Mindset
  • Hollywood & YouTube
  • Web 2.0 & New Media
  • Big Business & Product Benefits
  • Entertainment & Informational
  • Social Network & Content Sharing

Not only do you get access to the above video intro templates, you can access our own extensive royalty-free rolodex whenever you want. Easily add this royalty-free content to any of your videos you’re creating or outsourcing. We constantly access and update this treasure chest, so regardless of your market, there’s plenty of links and resources for you, including:

  • Music intros and complete tracks
  • Brandable video intros
  • Customizable video templates
  • Green screen footage
  • High Definition content
  • Motion design templates
  • Stock imagery and clip art
  • Animations and effects

You’ll also see exactly how to “reverse engineer” these resources to come up with creative concepts, ideas, and scripts for your videos. With this little technique, you’ll never get stressed out about coming up with new ideas and content for videos.

youtube-secrets

9. YouTube Secrets

There are simple ways to maximize YouTube video marketing that will be covered in this module. You’ll see how to apply them directly to your business to leave the competition playing catch up.

Now you can have the same knowledge our clients have from setting up a YouTube channel the right way, understanding the small details, integrating with social media platforms, how to use YouTube for instant video traffic.

To start, you’ll have episodes that cover the basics such as understanding:

  • Channel setup, design, bio, and descriptions
  • Social stats, social tabs, subscribers and comments
  • Analytics, trends, traffic sources and content engagement
  • Video playlists, email, and transcription optimization
  • Keywords, SEO, annotations, titles, and tags

Once you understand how YouTube works, we’ll go into YouTube video marketing and cover how to:

  • Maximize keyword optimization and video search
  • Make low budget videos that work to get maximum exposure
  • Apply YouTube celebrity style practices to your channel
  • Enhance your videos and call to actions with annotations
  • Gain more subscribers, views, and traffic with built-in YouTube tools
  • Integrate with apps, Facebook, LinkedIn, Twitter, and social media
  • Use video ads and clickable external links
  • Syndicate your videos for more views
  • Create YouTube marketing funnels with our advanced case studies
  • Successfully advertise on YouTube by mirroring our own client swipe files
  • Keep your YouTube buzz going strong
  • Create YouTube videos FAST and what to avoid
  • Stay on track with video marketing blueprints and PDF checklists

You’ll also be able to simplify the technical part of YouTube with settings for:

  • High Definition and quality playback hacks
  • Getting the most out of your YouTube embed codes
  • Knowing what export settings to use for high quality files
  • Video settings for mixing photos and video properly

media-content-delivery

10. Media Content Delivery

Take advantage of our years of using video delivery networks to discover the most innovative ways to publish your video messages and ideas when delivering free or paid video to your audience.

You get access to the strategies, resources, recommended software, optimized settings, and profitable publishing techniques for delivering any type of media to your end user with simple to follow steps.

Whether you’re delivering video through iTunes podcasting, streaming live shows, or just publishing a simple series of videos to your audience, see exactly how to simplify:

  • Delivering video in blogs and membership sites
  • Publishing video through video delivery networks
  • Securing your content of paid audio/video podcasts
  • Creating multimedia based membership sites
  • Securing the delivery of your video and podcast feed content
  • Streaming all your video and using interactive video
  • Adding live and webinar replay training for maximum exposure
  • Keeping subscribers happy while they consume your videos
  • Adding the “all-in-one click” video delivery tactics in your marketing
  • Creating and marketing your own FREE iTunes Store podcasts
  • The step-by-step approach we share with clients for media delivery
  • Eliminating download link issues of your products for good
  • Our step-by-step “email to podcasting” marketing strategies

Videos can take up loads of bandwidth so you’ll get access to our rolodex of recommended video delivery networks including the affordable, popular, and reliable Amazon S3/Cloudfront. With our “Complete Guide to Amazon S3″ you get step-by-step instructions to start publishing videos fast. You’ll see how to:

  • Create, setup, upload, and organize videos
  • Integrate Amazon Cloudfront distribution for faster video delivery
  • Setup progressive download and or secure streaming cloudfront delivery
  • Embed the right codes for true RTMP streaming video

video-publishing-resources

11. Video Publishing Resources

You get unlimited, hands-on access to the resources, tools, and training we use to create great web video productions for our clients.

Whether you’re looking for the right lighting, camera solutions, or tools to use for your video presentations, this module will come in handy for any budget you’re working with. This goes far beyond the norm… whether you’re creating video sales letters or “Apple style” talking heads we show you every element of the setup and every step you need to know.

In these episodes, you get a true head start on getting your videos created, so you can make the right decision for:

  • DSLR and High-Defintion cameras on different budgets
  • Advanced video editing resources and training on Final Cut X
  • Members only software for creating video sales letters
  • Lighting, teleprompter, and microphone resources
  • Video plugins for titles, special effects, graphics, and colorization
  • DIY video tools like camera mounts, sliders, and shoulder rigs
  • Hiring voice talent with our rolodex of voice talent we’ve used
  • Desktop, mobile, and web-based video encoding software

If you have a video and want to add it to your site to generate leads, just use our video squeeze page templates or access our rolodex of WordPress video themes. You’ll have access to several different options including :

  • Color choices for arrows, designs, and backgrounds
  • Web 2.0 images for “Add To Cart”, “Tell-A-Friend”, and “Social Media”
  • Complete sets of psd and source files
  • Styles of design, professional looks, and with an overall clean feel
  • Email opt-in placements, themed marketing fonts, and trigger elements

video-profits-system

12. Video Profits System

We’ve created 6 figure video businesses without a DIME in advertising… so If you’d like to generate profits creating or outsourcing video for others, we’ll explain how to start your own web video production business, advertise for free, get clients to line up, and have them doing repeat business with you.

Go behind the scenes with us as we outline exactly how we built other 6 figure web video businesses from the ground up. In this module you’ll see exactly how to:

  • Have a video creation side business, even if you’ve never uploaded a video
  • Acquire new clients and how to add these services to your current business
  • Market video to offline and local businesses using our step-by-step blueprint
  • Know what kinds of video creation business models are right for you
  • Leverage “packaged pricing” or “line item breakdown” payment strategies
  • Easily convey the value and price points of your video services to clients
  • Apply advanced video licensing strategies to videos you produce
  • Create profit margins on popular video styles with streamlined workflows
  • Outsource when you need to and how to negotiate with 3rd party vendors
  • Duplicate the exact invoices, templates, and copy we use with clients
  • Understand the “why” behind each step of our 6 figure marketing funnel

This bonus training contains the exact methods we’ve applied for 8 years that has created new and ongoing repeat customers. We’ve sold this training as a separate product but you’ll always have full access when logging in.

Don’t Take It From Us, See What Are Customers Are Saying

“I’m STUNNED by how much AWESOME is inside this membership!

Thanks so much to you and Josh for creating such high-quality, value-laden material.

I can’t wait to get more free time to just spend a few undisturbed hours browsing!”

Brian McLeod – brianmcleodmarketing.com

“I had already spent hours searching another course; which I spent $2,000 on, without finding an answer.

This speaks volumes about the quality of your work.”

Rich Blondi

“Scott has done videos for 7 of my sites and we have seen conversions increase the day we added the videos.

He understands the marketing required in the visuals and the sales copy and that makes it so easy for me.”

Mike Filsaime – marketingdotcom.com

“The value Josh’s strategy insights bring to the table is beyond words.

If we ever need to something unique or put a spin on a marketing angle, Josh figures out a way to make it happen!”

Barry Goss & Heather Vale Goss – lwlmedia.com

“I’m going through the content today. You’ve done an outstanding job in organizing and explaining the ins and out of making impactful videos.

Learning and applying these video techniques will make it so much easier for creating high-end looking video – with impact”

Lu Sis – banfftips.com

“Your membership is PACKED full of the juiciest, most relevant and up-to-date materials.

I’m absolutely blown away with all the high-quality videos and courses.”

Jeffrey W – Toronto, Canada

“Scott did all the videos for our launch funnel that knocked out about 1.2 million dollars in 5 days.

Scott not only knows how to shoot the videos and do good quality, but also with promo videos to make sure the copy is good.”

Luke Hoppel – commercialmillions.com

“Right off the bat, one of the videos Scott did has almost doubled conversions from traffic to lead…

Since all videos have been put in place, that particular system has a conversion rate of 10% from lead to sale.”

Daegan Smith – maximum-leverage.com

“I feel compelled to say that your course material far exceeds the definition of over-delivering.

While I like the a majority of other video courses… other courses pale in comparison to what you guys deliver.”

Steve Dougherty – plrvideodirect.com

Meet Your Experienced Team

  • Scott Lundergan

    Scott has been a ‘booked up months in advance’ web video producer for 300+ videos online with repeat clients since 2007 from his Video Producer Online company.

    Clients go to Scott when they want to create and integrate custom video campaigns. These have been the keys to several marketing funnels for 6 and 7 figure businesses.

  • Josh Anderson

    Josh and his team have developed several breakthrough products and services in the ecommerce and direct response video software markets over the last decade.

    Along with providing budget friendly direct response video tools for content creators, he continues to innovate with his Nanacast business automation and media delivery platform.

Get Lifetime Access Now With A Payment Option Below

Don’t get caught paying thousands of dollars elsewhere for web video marketing training packages that hardly cover a fraction of what we deliver in Optimize Your Video! If you have any questions once inside, we’re just a phone call or email away!

  • Clearly

    Organized Modules

    You can easily navigate through any section and consume the clearly labeled video, audio, PDF, or text based episodes.

  • Basic to Advanced Insights

    Basic to Advanced Video

    See how to simplify web video campaigns and get behind the scenes results from our own video marketing clients.

  • Quick Start Guides

    Quick Start Guides

    Get step by step clickable flowcharts and quick start guides so you know where to get the right content fast.

  • Constantly Updated Content

    New Content Monthly

    Stay updated each month as we add real world video marketing practices and tips on how to produce effective video.

Okay Scott and josh, Let Me In!

  • 2 Payments of $75

    Pay 1/2 Now and Still Get Lifetime Access

  • 1 Payment of $150

    Pay Once and Get Lifetime Access

Our Personal Guarantee To You

  • No Fluff or Filler

    We stick to the core of the subject and deliver content that is clear, concise, and to the point. You get access to the same topics, training, and tools we share with our high profile clients.

  • Free Support & Consulting

    You can contact us with any questions relating to the membership or about using video in your business. When you get access, you receive our free consulting as well.

  • Money-Back Guarantee

    We personally guarantee your satisfaction or you get your money back. It for any reason you’re not satisfied, just send us a notification within the first 30 days for a refund.

Frequently Asked Questions Before Getting Access Today

When did Optimize Your Video start?

After hoarding back content for a few years, we released this to new customers in February 2010 and have posted between 2-6 new episodes and updates a month along with updating past episodes as needed.

In doing so, we’ve created several key module sections that relate to video for your business and even walk you through each to demonstrate how to apply the knowledge we share with you.

You get to see everything we share and can contact us with any questions. We’ve also been in the online trenches since the 2000’s creating multimedia products, custom video services, delivery systems, and video/audio software for thousands of customers.

How do I know this can help me?

Optimize Your Video is based on results experienced by ourselves and our clients – and like our current users, you can easily just login and get the EXACT episodes you want to consume!

Within the last several months, we’ve posted client case studies that include 13 million YouTube views, high-converting video websites we’ve produced for clients, and a 20 million dollar video marketing funnel.

Josh owns a video content delivery system where he gets behind the scenes access to see how users are publishing podcasts, videos, sales videos, and information products. Scott is also involved with several clients who are constantly churning out innovative video marketing funnels that can be replicated in other businesses.

Why a one-time $150 investment?

Our first thought was to ask just $497 for lifetime access… or just $97 a month. One single tip, cost-saving tool, or advanced strategy from the detailed multimedia episodes could cover your small investment for years to come.

Here’s the deal though… We want to share this knowledge with as many web video marketing enthusiasts and online businesses that want to stay ahead in the new economy by adding video to grow their business.

That said, you must remain completely satisfied about having access to what you’ll receive. If you’re not, then just contact us for a simple refund without any hassles or hoops to jump through.

What happens after I get access?

Right away, you get an unfair advantage with the blueprints and different sections laid out for you. You get to review exactly where you can add new video creation and publishing into your business and see the response boosting returns you deserve.

We’ve heard current customers tell us about how they regret not getting access when they first came across us… only to blame themselves later. Those customers originally missed out on those opportunities – but you don’t have to miss out any longer.

We’re putting the final touches on some exciting video marketing updates and excited to share them with you. But when we serve them up, you have be there to receive them – and that can only happen if you get access today.

  • 2 Payments of $75

    Pay 1/2 Now and Still Get Lifetime Access

  • 1 Payment of $150

    Pay Once and Get Lifetime Access