Optimize your video course

A quick look at how this course will benefit you and your business.

  • Dominate Competition

    Access specific video marketing resources to stand out in your market.

  • Effective Promo Videos

    Deliver videos that your tribe, website visitors, and followers can resonate with.

  • Boost Response

    Gain more loyal fans, email subscribers, Facebook likes, and YouTube subscribers.

  • Increase Conversion

    Convert more visitors into buyers on your website and backend products.

  • Publish Great Video

    Create and publish short video promos to complete video sales letters.

video course outline

client-case-studies

Client Case Studies

Get instant access to detailed case studies of winning video marketing campaigns and video sales funnels

These insider’s case studies and blueprints will show you winning video marketing funnels and help you generate ideas for success in your own video marketing. You’ll see actual video examples, screen shots, and details from successful 6 and 7 figure video marketing funnels in multiple niches.

You get complete instant access to our vault where you’ll be shown how successful web video marketing campaigns and strategies come together. Here’s just a sample of what you’ll as you go over the shoulders with us:

  • How clients integrate video presells and create video buzz in their market
  • Get 7+ million YouTube views with the exact visitor flow and traffic sources
  • 20 million dollar video marketing funnel case studies with advanced insights
  • Use social media and Facebook Fan Page video marketing campaigns
  • Maximizing upsell, downsell, and follow up video marketing
  • Advanced video combination styles our clients are using
  • Whiteboard animation video creation case studies and processes
  • Engineering web video content with current and premium package offers
  • Complete “video teaser tasting” formulas and exact client sites they are used
  • Repurposes single videos for multiple syndication channels
  • “Video fusion” funnels with opt-in rates of up 74%
  • Exact blueprints and scripts of client videos for your own video scripts
  • How to properly use “free training content” in video marketing
  • Flowcharts of 6 and 7 figure product launch video sequences

maximizing-video-response

Maximizing Video Response

Direct response video strategies that work

Whether you are outsourcing your video creation or producing it yourself… this is where you will get the keys to boosting the response and conversion rates of your videos…

Inside the Optimize Your Video membership area you will get instant access to:

  • How to optimize text, titles, and make key points stand out
  • “Plug-n-Play” video script template generators
  • How to combine talking head video with Power Point
  • Complete web video production workflows
  • How to tie product features into your videos
  • Quick and easy ways to convert website copy into sales videos
  • “Hot Button” response boosting video triggers
  • How to create “Apple style” talking head videos
  • Start frame tactics and call-to-action boosters
  • Simple strategies to get more video testimonials
  • The best fonts, backgrounds, and lighting techniques
  • Powerful subliminal background triggers

video-creation-workflow

Video Creation Workflow

Smooth steps for streamlined video production outsourcing and DIY video creation.

You’ll see exactly how to turn complicated video creation into easy workflow processes. Scott has perfected lean workflows for cutting costs and turning out professional results fast. It does not matter whether you are a pro or newbie… these are the secrets to saving money, getting the job done fast, and delivering the desired results.

This module includes outsourcing webinars, rolodexes, step-by-step blueprints, and insider tips on how you can easily have other companies on the web create video for you. You’ll see where you can get custom videos created for ANY budget by selecting a few text, visual, and music options.

This module will save you thousands of dollars and costly mistakes as Scott covers what he’s learned from being on both the creator and client side of concept to completion video production over the last 11 years and web video for the last 4 years.

You can to see how to outsource this process completely with:

  • The right way to find and hire talent
  • What to know up front and what to avoid
  • What you should convey when outsourcing your video creation
  • Hiring local video companies, web video companies, and freelancers

We cover all the angles so you can have web video workflow like a pro and save yourself from headaches and lost revenue with:

  • How to convey your ‘call to action’ points
  • How project time lines work
  • Speeding up workflow and time lines
  • Tips for web video integration
  • Workflow tips for choosing stock images
  • Maximizing the “video middleman” strategy

You get access to our constantly updated rolodex of web video companies for:

  • Niche video templates
  • Offline video creation
  • Brandable and intro videos
  • Custom web video creation

production-creation-editing

Production / Creation / Editing

If you’ve ever wanted to create a video sales letter, video based product, video training, or do your own video productions, this section is for you.

Learn the most coveted skills so that you can quickly and easily turn out promotional videos, screen capture video info products and membership sites, video sales letters and more. Whether you are producing for yourself or clients this training will save you hours and hours of time and turn you into a video creation expert.

This is part of what we do for a living and you get to see how it’s done by going with us on professional client video shoots and from “over the shoulder training” by ourselves and fellow guest contributors. You’ll have access to training that covers:

  • “Multicast” your video promos and information products
  • Integrating graphics for Screenflow, Keynote, and general video content
  • A-Z training on creating your own screen capture videos with Mac of PC
  • Editing and adding effects to spice up and bring “visual life” to your content
  • Combining Garage Band, Screenflow, and Keynote workflow processes
  • Best practices for creating and recording to shave years off your learning curve
  • The right setups and tools for your recordings with our updated resources
  • Camtasia training, audio/video recording tips, and latest version updates
  • Creating, editing, and publishing screen capture videos
  • Fast, cheap, and easy video creation blueprints
  • Fixing blurry screen capture or video
  • Camtasia & Cam Studio screen capture video training
  • How to create video sales letters with Power Point or Apple Keynote
  • Creating builds, transitions, and effects for engaging presentations

With Scott also being an offline video producer, you’ll go behind the scenes of video production sets so you can see how it’s all done behind the scenes with:

  • Professional “white backdrop” video studio setups
  • The popular 2 camera “jump cut” editing tactic
  • Professional video production set tours of Scott’s clients
  • A-Z technical setups of video sets and how the final videos look

If you ever want to create standalone audio products, have good audio for your video, or just need to edit the audio of your current videos, you have access to episodes that cover:

  • Noise removal and getting rid of the popping “p” sounds
  • Microphone placement, recording settings, and techniques
  • Adding background music, using Garage Band, Audacity, and recording tools

You get complete step-by-steps on creating website videos to shave hours off trying to see what works. You also get all our tips, settings, tools, and best practices we recommend for capturing, encoding, and publishing.

Choose from plenty of examples, ideas, and processes so you can see what type of video creation process integrates best with your business model.

With several different examples and pre-planning ideas for you to pick from, here’s just a few that we cover:

  • Creating and syndicating your webinar recordings
  • Applying content insertions and overlays
  • Creating straightforward presentations
  • Using images with talking head videos
  • Exporting master files for media publishing

video-marketing-syndication

Video Marketing Syndication

Web video marketing, creation, and syndication is all the buzz right now in the new media and social revolution.

We will show you how to create targeted response pulling marketing videos, how to syndicate them and where to send them for maximum exposure. You will learn how to get traffic to your videos, keyword optimization, and how to use the free and paid distribution video systems. Luckily it’s not as complicated as it sounds… you just need the right guidance to get rolling.

In these episodes, you’ll get the resources and tools to optimize your video marketing efforts including:

  • Script blueprints for talking head video squeeze pages
  • Easy to understand video marketing sequences
  • Proven strategies for repurposing your content
  • Ways to maximum response for talking head videos
  • The quickest ways to make promo videos for your business
  • Applying viral and direct response distribution strategies
  • Targeted traffic generation techniques
  • Submitting, tracking, and monitoring uploaded videos
  • Best practices when creating videos for licensing
  • Establishing yourself as the authority on niche video sites
  • Free and paid video distribution tools and reviews on each
  • Resources for minimizing your video uploads
  • How to come up with video creation ideas
  • Planning out the different elements of video creation
  • Checklists to ensure your videos flow properly
  • Different ways to add podcasts when just starting out
  • The basics of video channel marketing
  • How to make your video style appeal to your niche markets

website-video-strategies

Website Video Strategies

There are several ways to deploy video on the web. We’ll make it easy for you to learn so you can leverage all forms of web video publishing.

You will see many of our clients’ successful examples; from landing pages, sales pages, and sites for ‘branding’ with how each was done. We will show you exactly how to deploy your own videos.

You can use this module to immediately boost video loading time, increase conversion rates, reduce file sizes, and minimize bandwidth bills.

Much of this is from what we’ve discovered in our “video labs” or when working with clients and we’ll share all this information with you so have a lifetime advantage over your competition with:

  • Creating advanced video landing pages with exact client pages used
  • Using different types of players
  • Autoplay vs. Non-autoplay methods
  • The best practices for multi-track video players

You see, the number one thing that creates lost sales and lower conversions is a poorly optimized video with load times or buffering issues. The optimization concepts taught in this module are some of the most basic and important.

They are the easiest to apply but also the most overlooked. We estimate that more than 90% of people publishing video on the web today either do not realize the importance or just ignore it and hope it all works out on the end user side.

Now you can have access to all these different techniques, including our:

  • Video load optimization source codes
  • Working templates for Web 2.0 style start images
  • Lightbox video pop-up scripts for your sites
  • Step-by-step guides on all forms of video publishing

When you add video to a website, it should be optimized and embedded with a professional website player so your viewers can watch your videos without problems. – See more at:

We provide you all the right answers to these ongoing potential issues by showing you the specs for:

  • Bandwidth and buffering
  • Multiple formats and integration
  • Proper sizing and direct embedding

When talking to friends in the offline video world, they tell us they are never quite sure about what it takes to optimize and publish videos on the web. The main points they want to know are the same points you will have access to, that include:

  • The uses for different types of players
  • Mobile media video tactics
  • Access to our rolodex of video players and resources

Over the last three years, we’ve experimented and worked with hundreds of clients to see how different types of website video placement, call-to-action triggers, and optimization techniques work best. You will see all these documentations and insights so you have a lifetime advantage over your competition.

podcasting-creation

Podcasting Creation

Podcasting is one of the keys to reaching the widest audience including portable media and mobile devices.

Scott has co-developed entire iTunes Stores and worked on iTunes U production for a major University. Josh owns several of the most respected podcast publishing platforms used by many top iTunes podcasts and successful premium podcasters. We know a thing or two about podcasting… now you will too.

Podcasting is the wave of the future and if you haven’t expanded into it, then your competition is more than likely taking the lead. In this module, you’ll get access to our:

  • Blueprints to video podcast marketing
  • Podcast site directories, resources, and submission services
  • “All-in-one” video publishing settings for podcasts and mobile media
  • Podcast video creation for mobile media syndication
  • Quicktime and iMovie podcast publishing tips

You can see how to integrate video podcasts into your business instantly for:

  • Tips on showing the perceived value of podcasts
  • Delivering all your content through RSS feeds
  • Publishing your content to the iTunes Store
  • Selling “premium” podcasts and setting up paid podcast subscriptions

royalty-free-content

Royalty Free Content

You get pages of royalty-free resources and instant download access to complete music collections, video marketing graphics, brandable templates videos and intros in popular niche markets.

Easily and quickly snap these onto your talking head videos, social media, and other promotional videos. These will add a professional touch to any video. We will also give you download access to our own licensed collections of royalty free music as well as our complete rolodex of the best royalty free resources online.

Think about it, even if you have a video that isn’t the best of quality, you can add a professional :15-:30 intro to it and WOW your viewers!

Each themed video comes with brandable and non-brandable options that include:

  • Foods, Health, and Wellness Living
  • Wealth creation & Financial Markets
  • Business, Sales, and Online Marketing
  • Information Product Creation & E-Learning
  • Motivational & Success Mindset
  • Hollywood & YouTube
  • Web 2.0 & New Media
  • Big Business & Product Benefits
  • Entertainment & Informational
  • Social Network & Content Sharing

Not only do you get access to the above videos themes and templates, you can access our own extensive royalty-free rolodex whenever you want. Easily add this royalty-free content to any of your videos you are creating or outsourcing.

The great thing about royalty-free content is that you can integrate it with any of the “Done-For-You” video creation solutions we recommend so you can customize what your vision is and keep creative control as much as possible.

This resource collection is constantly being updated for those who need:

  • Music intros and complete tracks
  • Brandable video intros
  • Customizable video templates
  • Green screen footage
  • High Definition content
  • Motion design templates
  • Stock imagery and clip art
  • Animations and effects

We constantly access this treasure chest, so regardless of your market, there’s plenty of resources for you to discover.

You can see exactly how to “reverse engineer” these resources to come up with creative concepts, ideas, and scripts for your videos. With this little technique, you’ll never get stressed out about coming up with new ideas and content for videos.

youtube-secrets

YouTube Secrets

There are so many YouTube video marketing integration strategies that get overlooked that you can apply directly into your business.

Now you can have the same knowledge our clients have to creating crystal clear videos and all the video marketing practices they use.

In these episodes, you’ll see more about:

  • Getting more subscribers, views, and traffic
  • Creating short promo videos FAST
  • Specific steps tips to making your channel stand out
  • Advanced YouTube case studies with client video ad examples
  • YouTube advertising swipe files showing exact client ad redirects
  • Keeping your YouTube buzz going strong

You also get access to reports that cover:

  • YouTube keyword optimization
  • Key ingredients for low budget videos
  • Best YouTube celebrity style practices
  • Creating a successful YouTube video
  • What kind of practices to avoid
  • How to “enhance” your videos

Simplify the technical hassles with the exact settings for:

  • High quality and High Definition playback
  • Wide screen specs and parameters
  • Embedding tricks, codes, and hacks
  • Clear video settings for mixing photos and video

media-content-delivery

Media Content Delivery

Discover all the innovative ways to publish and optimize your media content when delivering free or paid products to your audience.

You get access to the strategies, resources, settings, and publishing techniques for delivering any type of media to your end user with simple to follow steps.

Whether you’re delivering multimedia through iTunes podcasting, streaming media, or progressive download video, you can see exactly how to simplify the process of:

  • Securing media in blogs and membership blogs
  • Delivering media through content delivery networks
  • Maximizing premium podcast publishing
  • Creating multimedia based membership sites
  • Securing the delivery of your video, podcast, and RSS feed content
  • Streaming all your video and using interactive video with a few clicks
  • Step-by-step “click here, now do this” blueprints
  • Progressive download and RTMP cloudfront delivery

For your video marketing, you also get special podcasts that spill the beans on:

  • Keeping customers and subscribers happy while they consume your videos
  • Adding the “all-in-one” content delivery tactics to your marketing
  • How to create your own FREE iTunes Store podcasts
  • The step-by-step approach we share with clients for media delivery
  • Our “email to podcasting” marketing tactics
  • Eliminating multimedia video download link issues for good

Videos can take up loads of bandwidth and you’ll get access to our rolodex of recommended content delivery networks and the complicated world of how they work will be simplified.

If you want to use the popular Amazon S3 or Amazon Cloudfront to host all your video content, now you can see how easy it is with our Complete Guide to Amazon S3 and Cloudfront Hosting. This process has now been completely streamlined where you can see right on your screen how to:

  • Create and setup an S3 account
  • Upload and organize videos on S3
  • Manage folders and public access settings
  • Integrate Amazon Cloudfront distribution
  • Embed the right codes for true rtmp streaming video

Just the Amazon S3 section alone contains several videos of pure content. They are simple and complete with, “Here’s how you do this, now go here, then do that” style of delivery so you can figure it out fast.

video-publishing-resources

Video Publishing Resources

You get access to the resources, tools, and training that we use to create great web video productions.

Whether you’re looking for the right lighting, camera solutions, or tools to use for your video presentations, this module will come in handy for any budget you’re working with. This goes far beyond the norm… whether you are creating promo videos or “Apple style” talking heads we show you every element of the setup and every step you need to know.

In these episodes, you get a true head start on getting your videos created, so you can make the right decision for:

  • Standard and High-Defintion cameras
  • Lighting and sound resources
  • Top recommended video tools

You can also find out more video tips such as:

  • How to find great prices on video tools
  • Where to go for ongoing research if needed

You also get access to our complete treasure chest of cost saving tools we use that delivers amazing results to all our clients that now have a professional presence on the web. Now you can have that same presence with our:

  • Encoding and video creation tools
  • Web video apps and plug-ins
  • Voice talent rolodex with “members only” pricing

You also get royalty-free music tracks to add to your videos. These tracks can be used for videos that need:

  • Short intros
  • 1 Minute tracks
  • 2 or 3 minute tracks

If you already have a video created and want to add it to your site to generate leads, all you have to do is just use our video squeeze page templates. These are the same style you see big companies and marketers use to get opt-in rates of up to 80%!

In simple terms: Video + Video Squeeze Pages = Higher Conversions/More Money – See more at:

You have access to several different packs that include:

  • Tons of options to choose from
  • Color choices for arrows, designs, and backgrounds
  • Web 2.0 images for “Add To Cart”, “Tell-A-Friend”, and “Social Media”
  • Complete sets of psd and source files

These designs will slip right inside your video marketing with flexible:

  • Styles of design, professional looks, and with an overall clean feel
  • Email opt-in placements, themed marketing fonts, and trigger elements

video-profits-system

Video Profits System

Go behind the scenes with us as we outline exactly how we built other six figure web video businesses from the ground up and explain every strategy behind the business model.

If you’d like to generate profits producing or outsourcing video creation for others or if you are currently a producer/editor looking to grown your business online… we’ll explain in step by step detail how to start your own web video production business, advertise for free, get clients to line up, and literally beg to do business with you.

  • Have a video creation side business, even if you’ve never produced video
  • Integrate and optimize client videos for maximum response
  • Monetize the different types of video creation business models
  • Acquire new clients and how to add these services to your current business
  • Use this in offline and local businesses with exact business models we’ve used
  • Position yourself with “packaged pricing” and the variables you need to know
  • Apply Advanced video licensing strategies to your products and video content
  • Create “authority expert” positioning videos with swipe files of our own clients
  • Leverage payment strategies and invoice styles we use to send out to clients

I know that sounds a little hyped up… but that is precisely what has happened every time we have used these strategies in our own business.

This bonus training contains the exact secrets that created a six figure business with years of repeat customers constantly coming back and requesting more video projects. We could easily sell this training as a separate product (and have) but you’ll get instant access to this complete training as a bonus in the Optimize Your Video members area.

Our Happy Customers

“I’m STUNNED by how much AWESOME is inside this membership!

Thanks so much to you and Josh for creating such high-quality, value-laden material.

I can’t wait to get more free time to just spend a few undisturbed hours browsing!”

Brian McLeod – brianmcleodmarketing.com

“I had already spent hours searching another course; which I spent $2,000 on, without finding an answer.

This speaks volumes about the quality of your work.”

Rich Blondi

“Scott has done videos for 7 of my sites and we have seen conversions increase the day we added the videos.

He understands the marketing required in the visuals and the sales copy and that makes it so easy for me.”

Mike Filsaime – marketingdotcom.com

“The value Josh’s strategy insights bring to the table is beyond words.

If we ever need to something unique or put a spin on a marketing angle, Josh figures out a way to make it happen!”

Barry Goss & Heather Vale Goss – lwlmedia.com

“I’m going through the content today. You’ve done an outstanding job in organizing and explaining the ins and out of making impactful videos.

Learning and applying these video techniques will make it so much easier for creating high-end looking video – with impact”

Lu Sis – banfftips.com

“Your membership is PACKED full of the juiciest, most relevant and up-to-date materials.

I’m absolutely blown away with all the high-quality videos and courses.”

Jeffrey W – Toronto, Canada

“Scott did all the videos for our launch funnel that knocked out about 1.2 million dollars in 5 days.

Scott not only knows how to shoot the videos and do good quality, but also with promo videos to make sure the copy is good.”

Luke Hoppel – commercialmillions.com

“Right off the bat, one of the videos Scott did has almost doubled conversions from traffic to lead…

Since all videos have been put in place, that particular system has a conversion rate of 10% from lead to sale.”

Daegan Smith – maximum-leverage.com

“I feel compelled to say that your course material far exceeds the definition of over-delivering.

While I like the a majority of other video courses… other courses pale in comparison to what you guys deliver.”

Steve Dougherty – plrvideodirect.com

Our Experienced Team

  • Scott Lundergan

    Scott is a ‘booked up months in advance’ web video producer for 200+ businesses online with repeat clients since 2007 from his Video Producer Online company.

    Clients go to Scott when they want to create and integrate custom video campaigns. These have been the keys to several marketing funnels for 6 and 7 figure businesses.

  • Josh Anderson

    Josh and his team have developed several breakthrough products and services in the ecommerce and direct response video software markets over the last decade.

    Along with providing budget friendly direct response video tools for content creators, he continues to innovate with his Nanacast business automation and media delivery platform.

Get Started Now – Choose a Payment Option

Okay Josh and Scott, Let Me In!

Other companies charge as much as $2,000 for their web video production and marketing training packages that don’t cover a fraction of what we deliver in Optimize Your Video! If you have any questions once inside, we’re just a phone call or email away!

  • 200+ Clearly Organized Documents

    200+ Organized Episodes

    Each section is broken down into episodes delivered in audio, video, PDF, or text depending on the content in a way that can be consumed and navigated to easily.

  • Basic to Advanced Insights

    Basic to Advanced

    You get complete web video campaigns, strategies, and behind the scenes videos from our very own clients. We originally created this for our own business use.

  • Quick Start Guides

    Quick Start Guides

    Tie all of the puzzle pieces together by going step by step through different key topics so you can know exactly where to get the related content fast.

  • Constantly Updated Content

    New Content Monthly

    Stay updated every month as we add new client case studies, real world practices, new video tools, techniques, and how to get the upper hand in today’s market.

Our Personal Guarantee To You

  • No Fluff or Filler

    We stick to the core of the subject and deliver solid quality that is clear, concise, and to the point. You get quick access to the same topics, training, and tools we share with our high profile clients.

  • Easy “One Click Cancel”

    It takes just one click inside to unsubscribe at any time. You don’t even have to contact us unless you want to. Regardless, you get everything we’ve published the second you get access.

  • Simple Refund Policy

    We personally guarantee your satisfaction or you get your money back. It for any reason you are not satisfied with your membership, just send us a notification within the first 30 days and we will refund your order.

Frequently Asked Questions

How long has Optimize Your Video been around?

After hoarding back content for over a few years, we released this to new customers in February 2010 and have posted between 4-6 new episodes and updates a month along with updating past episodes and resources as needed.

In doing so, we’ve created several key module sections that relate to video for your business and even walk you through each to demonstrate how to apply the knowledge we share with you.

You get to see everything we share and can contact us with any questions you might have. We’ve also been in the online trenches since the 2000′s creating multimedia products, custom video services, delivery systems, and video/audio software for thousands of customers.

How do I know Optimize Your Video is for me?

Optimize Your Video is based on results experienced by ourselves and our clients – and like our current users, you can easily just login and get the EXACT episodes you want to consume!

Within the last several months, we’ve posted client case studies that include 13 million YouTube views, high-converting video websites we’ve produced for clients, and a 20 million dollar video marketing funnel.

Josh owns a video content delivery system where he gets behind the scenes access to see how users are publishing podcasts, videos, sales videos, and information products. Scott is also involved with several clients who are constantly churning out innovative video marketing funnels that can be replicated in other businesses.

Why is Optimize Your Video only $17 to access?

Our first thought was to ask just $497 for lifetime access… or just $67 a month. One single tip or cost-saving tool from the 200+ organized multimedia episodes could cover your small investment for years to come.

Here’s the deal though… We’re looking to share what we know with webmasters, small business owners, video creation hobbyists, and online marketing service providers that want to stay ahead in the new economy by adding video to grow their business.

That said, you must remain over the moon about having access. Unlike other websites, we are fully transparent and you can“cancel” inside anytime without every chatting with so you’ll never be billed again.

What happens after I get access today?

Right away, you get an unfair advantage with the blueprints and different sections laid out for you. You get to review exactly where you can add new video creation and publishing into your business and see the response boosting returns you deserve.

We’ve heard current customers tell us about how they regret not getting access when they first came across us… only to blame themselves later. Those customers originally missed out on those opportunities – but you don’t have to miss out any longer.

We’re putting the final touches on some exciting video marketing updates and excited to share them with you. But when we serve them up, you have be there to receive them – and that can only happen if you get access today.